"We believe that everyone has an element of exceptionalism inside them and that people should embrace this quality, as it is this that makes them exceptional and not typical, and what better way to celebrate than with an EXCEPTIONAL spirit to match... because in our dictionary 'The Usual' is just another word for boring."
"IDENTITY IS LOST WHEN THINGS BECOME IDENTICAL"
MEET THE TEAM
BEN PEEL - Co Founder
Ben trained for sipsmith Ltd as a distiller until forging the role as Sipsmith’s first ever innovations manager as a dedicated NPD distiller, eventually he moved over to global marketing as their first ever global minister of education. Prior to his move into the distilling world Ben has served multiple years as a bartender within the hospitality industry.
EMELIE NILSSON - Co Founder
Emelie’s career has spanned from experiential events for brands such as Coca Cola, Galliano and L’oreal before fully immersing herself into the hospitality industry. Emelie's passion for hospitality has taken her from her homeland in Sweden to the Alps of Switzerland, the shores of Australia and the hustle bustle of London before making her move into the spirit industry.